RumbleBuzz Debuts Podcast: Behind the Buzz
BREAKING NEWS: WE HAVE A PODCAST! We are delighted (and doing a happy dance) to share the inaugural of our new podcast, “Behind the Buzz.” This a show where we discuss what happens when creativity meets strategy and have fun conversations with marketing geniuses, PR gurus, experiential creators, and social media visionaries who are shaping the industry and defining its vibe.
In each episode, we go behind the scenes of the latest trends, strategies and innovations that drive successful marketing campaigns. From dissecting viral social media trends to uncovering the secrets of effective publicity, “Behind the Buzz” is your go-to source for modern, informative discussions.
It’s only fitting that we debut Behind the Buzz, with our friend and longtime partner, Scott Swenson. A legend in the haunt world, Scott is the mastermind behind some of the leading haunts around the globe. Here in Episode 1 - The Business of Halloween, Kristy connects and gets spooky with Scott on the business of Halloween and the important role marketing plays to tell a story.
A big thank you to Scott, for the knowledge and laughs, we appreciate you - even though you scare the crap out of us!
Here are the top 5 buzzworthy takeaways:
All you need is a candle and an actor.
It’s all about the storytelling.
Year one isn’t going to be a big success, keep with it.
Find what’s missing in your market and fill that void.
Marketing is critical. The brand should carry through the whole event from advertising to experience.