Marketing Movie Magic

On this episode of the pod, we’re joined by our longtime friend, Jill Witecki, Vice President and Director of Marketing for Tampa Theatre. 

Jill takes the lead in amplifying buzz around the Theatre's 600+ annual showtimes and fostering civic connections. She curates partnerships that not only entertain but also educate and enlighten our vibrant community! Jill kicked off her career as a wordsmith extraordinaire at the Tampa Tribune. From covering community events to spinning tales in the weekly humor/lifestyle column, 'The Quarterlifer,' she left an indelible mark. 

She spent a solid nine years mastering the art of Public Relations at Busch Gardens Tampa Bay, expertly handling media relations and crisis communications for the famed theme park. Fast forward to October 2012, Jill stepped into the spotlight as a key player in the Tampa Theatre executive team.

Grab some popcorn as Jill takes us behind the curtain, revealing the enchanting world of marketing a majestic movie palace. Explore the intricacies of fundraising and discover the secrets that keep the magic alive. Join us for a captivating journey into the art of marketing in the realm of cinema grandeur.

Here are the top 5 buzzworthy takeaways: 

• Fundraising is like dating.

• Marketing is storytelling. 

• Focus on the feeling, the magic. 

• Program with a purpose. 

• Create core memories. 

Big thanks to Jill Witecki for the laughs and blockbuster conversation! We’ll see you at the Theatre!

Take a listen on SPOTIFY or YOUTUBE.

Marketing a Mountain with Austin Martin

On this episode of the pod, we are joined by Austin Martin, Head of Publicity for Anakeesta in the breathtaking Great Smoky Mountains of Gatlinburg, Tennessee. With almost a decade of experience in broadcast television as an anchor, producer, and reporter, Austin brings a unique perspective to creative storytelling, crisis management, and elevating the publicity game for the adventure park. Take a listen on SPOTIFY. 

For the past two years, we have collaborated closely with Anakeesta on public relations initiatives and strategic planning. Our joint efforts have been dedicated to the successful launch of two exciting attractions: the Hellbender Mountain Coaster and Bird Venture.

Hellbender, named after the salamander species native to the Smoky Mountains, offers guests an adrenaline-pumping ride as they navigate a steep mountain incline, sway through tunnels, slither through twists and turns, and take in breathtaking 360-degree scenic views of the Great Smoky Mountains National Park. With this new installation, Anakeesta will be home to a single-rail and new double-rail mountain coaster for thrillseekers to enjoy.

BirdVenture provides the whole flock the chance to experience three larger-than-life birdhouses, a dozen adventure zones, and seven giant serpentine slides winding more than 50 feet down the mountain. This unique series of slide paths marks another first of its kind in the United States. Each birdhouse is home to three distinct birds - the owl, woodpecker and bluebird - native to the Smokies. 

Here are the top 5 buzzworthy takeaways: 

• Make a plan.

• Every milestone is content. 

• It’s never too early to start.

• Engage with journalists regularly.

• Pivot quickly after a crisis, and control the narrative. 

Big thanks to Austin Martin for the fun and im-peck-able conversation! We’ll be watching Winter House! 

Check out the full Podcast HERE

RumbleBuzz Debuts Podcast: Behind the Buzz

BREAKING NEWS: WE HAVE A PODCAST! We are delighted (and doing a happy dance) to share the inaugural of our new podcast, “Behind the Buzz.” This a show where we discuss what happens when creativity meets strategy and have fun conversations with marketing geniuses, PR gurus, experiential creators, and social media visionaries who are shaping the industry and defining its vibe.

In each episode, we go behind the scenes of the latest trends, strategies and innovations that drive successful marketing campaigns. From dissecting viral social media trends to uncovering the secrets of effective publicity, “Behind the Buzz” is your go-to source for modern, informative discussions.

It’s only fitting that we debut Behind the Buzz, with our friend and longtime partner, Scott Swenson. A legend in the haunt world, Scott is the mastermind behind some of the leading haunts around the globe. Here in Episode 1 - The Business of Halloween,  Kristy connects and gets spooky with Scott on the business of Halloween and the important role marketing plays to tell a story.

A big thank you to Scott, for the knowledge and laughs, we appreciate you - even though you scare the crap out of us! 

Here are the top 5 buzzworthy takeaways: 

• All you need is a candle and an actor.

• It’s all about the storytelling.

• Year one isn’t going to be a big success, keep with it.

• Find what’s missing in your market and fill that void.

• Marketing is critical. The brand should carry through the whole event from advertising to experience.

Take a listen on SPOTIFY or watch on YOUTUBE.

RumbleBuzz Has Sazón

Did you know that RumbleBuzz is not only women-owned, it’s also Hispanic-owned? We're proud to celebrate all that the Hispanic/Latinx community has contributed to our society, and how they continue to do so every day.

We support Latino & Hispanic heritage by indulging in culturally pertinent films, exploring literature authored by Hispanic writers, dining at local Hispanic-owned restaurants, vibing to the beats of Latin music artists, and much more.

Let's get to know our Co-owner, Andrea and Social Media Manager, Naydaliz un poco más

Andrea

Tell us about your background.

I was born in Quito, Ecuador - soy serrana.  I moved to New York when I was five years old. Throughout my career I was lucky enough to work with markets such as US Hispanic, Argentina, Colombia, and Mexico. I visit Ecuador as much as possible and am always craving a good sopa. 

What are your favorite native dishes?

This is a tough question; Ecuadorian food is delicious. I love locro de papas, llapingachos, empanadas de morocho, colada morada, hornado con mote, caldo de gallina (criolla), pristiños con miel, humitas con café, jugo de naranjilla, dulce de higos con queso - there's too many dishes to name! 

What do you love most about your culture?

I love the deep value we place on family. We’re always in each other’s business, and I wouldn’t have it any other way.  Family is  at the heart of everything we do - it's a source of strength, love, and connection that enriches our lives in a profound way. Family gatherings, celebrations, and traditions are some of my most cherished moments, and they remind me of the importance of unity and tradition in our culture.

What are some of your favorite local Hispanic-owned restaurants? 

Anything by Ferrell Alvarez including Rooster & the Till, Nebraska Mini Mart, etc. La Teresita is a staple that's great for big family gatherings; Antojitos for the best Colombian empanadas and Bandeja Paisas; La Lechonera for the best lechon; and Flan Factory has the best flan. Chef Lola at CW’s Gin Joint makes the best tri-fongo. I recommend driving around Armenia and Columbus -  sit at a counter and dig in. 

How does being Hispanic add that sazón to RumbleBuzz?

As a Latina with a strong connection to my culture, I believe that my cultural knowledge enriches my work and fosters meaningful connections in the industry. Understanding the nuances and differences within the various Latin cultures and countries allows me to tailor our messaging and campaigns effectively, ensuring that we resonate with diverse audiences while showing respect for their unique backgrounds.

When I hear Spanish being spoken in the kitchen of a restaurant we represent, it goes beyond mere language; it signifies a shared kinship and a deep understanding of the culinary traditions that bring people together. I can authentically convey the restaurant's story, making our marketing and PR efforts more genuine and appealing to a wide range of customers. 

Also, our culture's emphasis on joy, celebration, and strong sense of community brings a vibrant energy to the workplace. We infuse enthusiasm and passion into our projects, creating a positive and lively atmosphere that can be felt by both colleagues and clients.

Naydaliz

Tell us about your background. 

I’m Puerto Rican, but was born and raised in Tampa,FL. I’ve lived in Austin, Texas and New York City and I’m thrilled to be back home in Tampa. I often visit Puerto Rico, mi isla has the most beautiful beaches - I love mi gente and the vibe. 

What are your favorite Puerto Rican dishes?

My mom’s arroz con salchichas - hands down. Second favorite Puerto Rican dish would be arroz con gandules. 

What do you love most about your culture?

The pride. I feel like no other culture has as much pride as Boricuas. From the “Mi orgullo” bumper car stickers to the PR flag hanging anywhere and everywhere, you’ll know a Puerto Rican when you see one! 

We always see you with your headphones on - what Hispanic artists are you listening to? 

It’s always changing, but right now I’m obsessed with Young Miko. Karol G, Omar Apollo, Kali Uchis, and Rauw Alejandro. And of course, Bad Bunny is always on the playlist. Besides being super talented, Benito sheds light on the socio-political climate and issues impacting Puerto Rico.

How do you celebrate your culture? 

Celebrating my culture holds immense significance in my life, and it revolves around the importance of family. I honor my heritage through family dinners and gatherings that bring us closer together, strengthening the bonds that define our culture.

Our traditions, especially during holidays like Noche Buena, are essential. It's a time when our family comes together to share a special meal, exchange gifts, and create lasting memories. 

Music plays a vital role in our cultural expression. I have an affinity for Puerto Rican talent, the music resonates with the rhythms of our culture - It's a constant reminder of our roots and the vibrant spirit that defines us. These elements form the heart and soul of who I am, and I embrace them with love and pride.

What Hispanic creators are you following on social media? 

Representation matters. Seeing Hispanics succeed and share their stories on social media is empowering. It reinforces that our voices matter and our experiences are valid. Following Hispanic social media creators is not just about staying informed or entertained; it's about actively participating in the celebration and preservation of our culture while contributing to a diverse and inclusive digital community. 

Some  of my favorites include: 

Bianca Graulau - Independent reporter from Puerto Rico who highlights news to bring awareness to what’s going on in Puerto Rico, these topics aren’t talked about in the news enough. 

HelloTefi - Pop culture influencer

Erika Priscilla - Comedian  

Monet McMicheal - Beauty influencer