Tasked with introducing a vintage speakeasy to a contemporary, diverse audience through social media and publicity, Kristy and Andrea used the art of storytelling to create engaging content and pitches. By modernizing their marketing efforts, and establishing the owner, head chef, and mixologists as Tampa icons, there’s been an increased demand in reservations. Our work is reflected in the revenue and validated by sales increases in featured items. We’re proud to say that CW’s Gin Joint is one of the hardest reservations to get in Tampa.

Kristy spearheaded the rebrand of a 50-year old zoo to become an internationally recognized destination. With a strategic approach that involved all marketing disciplines from PR to social media, to new sponsors - Kristy orchestrated a seamless transition from Tampa’s Lowry Park Zoo to ZooTampa. From new logos, to updated color palettes and signage, Kristy gave the zoo a modernized look and feel to attract new guests and maintain loyalty from annual pass holders. The rebrand and new programming contributed to significant increases in attendance, memberships and social media (the latter two increasing over 50%) and award-winning website.

On the heels of the rebrand and under Andrea’s leadership, the communications team secured a nationally televised show, Secrets of the Zoo: Tampa currently airing on Nat Geo Wild and Disney + By attracting the producers through engaging social media videos and thoughtful storyline pitches, Andrea landed a multi-year contract with the network. She worked closely with the production team on storylines, ideas, logistics and day-to-day production. The show put ZooTampa on the national stage with millions of eyes on the Zoo’s mission and work.

Challenged with creating a new holiday event without using traditional holiday icons and targeted towards millennial adults, Kristy and Sarah designed and produced Snowed Inn at Sparkman Wharf. The mixed-use space became the ultimate post-slope hangout along Tampa’s famous waterfront complete with faux bonfires, ski lifts, apres ski pop-up shop, iced hot toddy bar, snow drag queen performances, and eclectic entertainers. Going beyond event production, Kristy strategically incorporated retail elements and thoughtful programming to increase guest traffic and encourage guest spending. Instagram installations were installed for the month to entice visitation and create moments that were worthy of a social media post.